Logo design for Emily Abbot, a pelvic health and spirituality coach. The client and art director were inspired by Berber/Amazigh patterns, and asked for symmetrical concepts, to convey a balanced and sacred feel.
Art direction, wordmark, and website by Hannah Tindall.
Desert sunset photo by Kent Tupas on Unsplash
The double-m monogram logo incorporates Amazigh iconography. The Ms intersect to create a pattern, and the diamond is a subtle reference to the yoni or womb. The second mark is simpler, and works well as a stamp, seal, and favicon.
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