The client wanted to strike a balance between playful and respectable, so that the identity would appeal to parents, kids, and donors. The grassroots origins of the organization were also important, so they needed to avoid anything too corporate-looking.
For the logo, we combined the literal symbols for music and infinity (suggesting a musical staff), and paired them with the playful Garden Grown typefaces by Cultivated Mind.
Per the client’s request, I built the responsive website with GoDaddy Website Builder, so they can maintain and update it themselves. It’s fully responsive and works well on both desktop and mobile.
This was a great opportunity to feature tons of photos of all the students IM has provided lessons and/or instruments for. I kept the layout clean and simple, featuring the brand’s signature bright blue color on buttons and other accents, to really let the photographs shine.
Logos for Infinite Music’s four main programs, each with a different educational focus. The logos needed to fit within the existing IM brand while communicating their own fun, exciting voices. Like the main logo, these needed to appeal equally to parents, students, and supporters.
Bright colors, bold type, and cut paper shapes hit the perfect chord.