Infinite Music

Inspiring kids for life

Logo, website, merchandise, brochure, and other projects for local music education nonprofit.

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The client wanted to strike a balance between playful and respectable, so that the identity would appeal to parents, kids, and donors. The grassroots origins of the organization were also important, so they needed to avoid anything too corporate-looking.

For the logo, we combined the literal symbols for music and infinity (suggesting a musical staff), and paired them with the playful Garden Grown typefaces by Cultivated Mind.

Back to basics

Per the client’s request, I built the responsive website with GoDaddy Website Builder, so they can maintain and update it themselves. It’s fully responsive and works well on both desktop and mobile.

This was a great opportunity to feature tons of photos of all the students IM has provided lessons and/or instruments for. I kept the layout clean and simple, featuring the brand’s signature bright blue color on buttons and other accents, to really let the photographs shine.

website

Screenshot of Infinite Music's home page.

identity, brochure, merchandise, additional graphics

Front and back of Infinite Music brochure, featuring kids playing music and dancing.

Unfolded outside of brochure with photos of kids who have been helped by the nonprofit.

Open inside of the brochure with more information about the organization, including an infographic.

Gold and black cloisonné enamel pin in the shape of a guitar pick.

Front and back of dark blue v-neck t-shirt with swirly "No Boundaries Infinite Music" design.

Front and back of sapphire blue t-shirt with "Support Infinite Music" design.

Front of holiday fundraising letter. Collage illustration with foliage, ukulele, bird, snowflakes.

Back of holiday fundraising letter with collage illustration at bottom.

Take 5 Give 5 for Infinite Music. Hand with infinity sign with music note in Saul Bass style.

A musical family

Logos for Infinite Music’s four main programs, each with a different educational focus. The logos needed to fit within the existing IM brand while communicating their own fun, exciting voices. Like the main logo, these needed to appeal equally to parents, students, and supporters.

Bright colors, bold type, and cut paper shapes hit the perfect chord.

program identities

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