The Mammoth Festival of Beers & Bluesapalooza

I was tasked with updating the festival’s logo. Since the full name of the event is fairly long and unwieldy, most people refer to it simply as “Bluesapalooza.” Since the location is what really sets it apart from other music and beer events, I decided to also emphasize the name of the town. 

The display face here is Abraham by The Designers Foundry, which features some fun, funky ligatures and letter variations that create a nice rhythm and give the wordmark personality.

Over the years I did a massive amount of work for this event: banners, LED wall slides for the main stage and monitors placed around the venue, video editing, plus tons of ephemera: social media, emails, wristbands, lanyards, media passes, enamel pins, tickets, tote bags, flyers, programs, commemorative beer labels, Snapchat geofilters, shirts, and more. The images on this page show a small sampling thereof.